The six largest publishers in the world, all based in New York (five owned by foreign corporations), tightly controls the traditional world of retail bookselling. They pay an enormous price for prime retail space for all their titles. Space that is not only cost prohibitive, but space that also carries a huge financial risk for the successful Independent author.
Even if that retail shelf space was within the marketing budget of most Independent publishers or authors, the risk in returned product, shipping and handling charges, advertising allowances, and other assorted fees could bankrupt even the savviest small company.
Marketing is about finding ways to reach your audience with minimal cost and maximum exposure. Finding readers interested in your book is the essence of marketing. Why then would any Independent author concentrate on scratching out even the tiniest of space in the traditional world of bookselling?
The key for the Independent author to reach a global audience is to become a part of a growing movement, developing a community that will provide an online platform to market books and authors. A place where a global audience can easily find books not found in the typical neighborhood bookstore.
The only way to successfully market Independent titles to readers on a global scale is via the Internet with the creation of a single location for these books. The creation of an Independent marketplace on the web would substantially increase the exposure, availability, and eventual sales of these books worldwide.
I'm a 25-year veteran of New York publishing who became tired of the old model for bookselling. I love books, admire writers, and felt there had to be a better way to introduce new writers to readers. My goal is to help create a marketplace for Independent titles. Anyone involved with the Independent author marketplace cannot help but recognize the enormous opportunity for marketing and selling these titles to readers worldwide.
When I began speaking to writing groups and at writing seminars I quickly realized that an opportunity existed for the sale of Independent books. If an online marketplace could be developed that would present those titles and their authors in the right format to readers around the globe, the chances for success would increase substantially. An online platform representing a million Independently published titles would be an enormous advantage for the consumer, not to mention the author and small publisher.
Traditional publishers send authors on book tours to meet their audience and hopefully create a personal connection. Without the benefit of a book tour an Independent author can do the same by utilizing inexpensive audio and video. This would be the single most cost effective way for the Independent author to expand their readership. The technology exists, we just need to take advantage of the opportunities.
Let us join together to change the face of publishing and become a part of the new wave in Independent publishing; we will establish a voice for the Independent author.
Blogging: Let's Get You Started
Click here to what is blogging really all about? First off, let me tell you that it's a lucrative business to blog and that blogs are easy to set up and manage. Imagine getting paid to write about subjects that interest you, whenever you want, wherever you are! The flexibility involved allows you to maintain your blog at your own pace, and with Internet cafés easily accessible all over the globe, even your vacation won't get in the way of your blogging... Or should I say: even your blogging won't get in the way of your vacation?
In this article, let's take a look at the profitability of a blog and set up one of our own, free of charge! Interested? Read on!
First, you need to get yourself a blog. There are several options – host a blog on your own domain or get a free one. For starters, let’s talk about the free blogs. You can obtain one at http://www.blogger.com or the newer (and better!) http://www.wordpress.com. WordPress is a free blog engine that is robust and infinitely expandable.
Blogger is actually owned by Google, so it will be detected by Google’s radar faster and you will be indexed more quickly. WordPress.com, however, is a relatively new option so I have no comparison on the speed of getting indexed by search engines. However, WordPress is better in the sense that it has more advanced features such as Trackbacks and Categories. You can also manage your sidebar links more efficiently (more about this later).
Get a free blog at either Blogger or WordPress. Then, familiarize yourself by publishing your first post on your blog and tinkering around with the options and templates.
Here are some words to start expanding your blogging vocabulary:
Permalink – Permalink stands for permanent link, which is a URL (Uniform Resource Locator) that leads to an individual post that you make in your blog.
Trackback – When you post about someone else’s blog post elsewhere, your post will show up in their “trackback” section. This feature, however, is not available with a Blogger account.
Pinging – Blogging seems to be paired with pinging almost every time either one is mentioned nowadays. Pinging is actually the action where a certain aggregator is notified whenever your blog is updated, so that the aggregator may show the newest post of your blog on their website. This is a useful way to gain traffic, which I'll discuss in a future article.
So, to attract more visitors as well as to keep your current readers coming back for more, it's very important to add a personal touch to your blog posts. This can be done by simply imagining that you’re talking with your personal friend. An extra bonus for your readers would be a great sense of humor, so try to add funny comments in your articles where relevant.
Besides that, it's also very useful to establish your own personality through your words. We're very curious creatures, so naturally your visitors would want to know as much about you as the information you’re offering them
There will be more on the subject of content the next time.
When word gets around about your command of blogging, others who need to know about blogging will start to actively seek you out!
Organic SEO seems to be the catch phrase of the moment. However, unlike many other linking tactics and strategies, this one actually works.
What is Organic SEO or Organic Search Engine Optimization?
Explained simply, it's where all your linking structures originates from the content up - in other words, you let all your content created for your sites, blogs and articles do your link building for you.
Actually, the answer is as simple as this article. You're probably experiencing one of the best examples of Organic SEO right this moment by reading this article. Article marketing is pure Organic SEO. You let your article and your author's resource box build one-way links from related niche sites back to your site.
But the keyword is content. You must create high quality original content for this system to really develop and flourish. The better the content, the faster your rankings and traffic will grow. By producing valuable content in articles, sites and blogs, you are building real traffic and real links that the search engines salivate over. And they will reward your site with higher rankings and even more traffic.
Try Article Writing...
Frankly, I was rather surprised at the effectiveness of article writing. It seems like such a benevolent little creature. You write about your own experiences on the subject of your site or blog, keeping your articles short, around 500 to 800 words, although some of my best performing articles have been longer, about 900 to 1200 words.
I have only written about 60 articles. But the benefits have been enormous; spreading my content all over the web and building one-way links back to my sites and blogs. Some of these articles like the ones in Addme.com or Webpronews.com get archived and will provide good deep PR links for years to come.
There are a few techniques I use to extend the effectiveness of my articles. First, I always start with a keyword or keyword phrase that I want to target with a particular article. I do major, major, major research on my article's keywords, using sites like nichebot.com, overture.com, and a few others.
I check how much competition there is for the keywords. Combining a new keyword with ones you already have positioned high for in the search engines works well. For example, I have optimized my site for the keyword 'Free', it appears throughout my site. When I introduce a new keyword phrase I sometimes combine it with Free. Pick the right keyword combination and you will gain an edge over your competition more quickly.
Always put your keyword phrase into the title of your article. I also make it a habit of not picking the top keywords in a niche, I go for middle ranked keywords - I am better assured that I will rank on the first page SERPs for these lower keywords. Why waste valuable time shooting for the stars when you can easily land on the moon!
I submit my articles mainly to a short list of online article directories ( ezinearticles.com, buzzle.com, isnare.com, goarticles.com, ideamarketers.com, and articlealley.com ) these work the best for me. These sites rank well in the search engines and even though the surfer may go to another site to read your article first, it then delivers a much more warmed up and targeted visitor to your own site.
Other webmasters from your niche will pick up your high quality articles and place them on their sites. Organically growing more related one-way links to your site. Google looks very favorably on these one-way links and will reward your site for having them.
Article marketing is one Organic SEO tactic every website should be using. Instead of paying high prices for seo services, why not write or hire someone to create keyword rich articles for your site. The benefits will surprise you.
Blogs are another form of Organic SEO. It also builds links and traffic to your site the natural way - by providing valuable content.
For those marketers and webmasters who practice Organic SEO, the free blogging systems are a godsend. A skilled marketer can legitimately use these online blogging programs to boost their site's rankings, traffic and income. What more can any online marketer or webmaster ask for?
I use numerous blogs to compliment my sites. I base these blogs on the major keywords of my sites. For example, one section on my main Internet Marketing site examines laptop computers, I created a blog with Bloglines.com covering the same topic. Although all the content is different from what you will find on my main site.
I also use Blogger.com because it's owned by Google and is very simple to use. I find posting my weekly ezine on Blogger adds another way I can get my message out to my subscribers. Not to mention, all the linking and pinging a blog brings into play.
I also use the open source software and system, WordPress for another of my blogs on marketing. This is a php database supported program that was a lot less easier to set up on my site than I first expected. It's one of the best blogging systems I have worked with and is highly favored by the search engines. If you're not using it - try it.
In addition, I have just started using LiveJournal for another blog and that system is also very easy to use. I usually post to my blogs once or twice a week, just short helpful tips or links that a visitor or search engine would be interested in. Keep in mind, all these free blogging sites are PR9 or PR10, has to count for something.
Spam has become a problem with many of these blogging systems, I now usually block all comments or moderate them. All this spam just goes to show how effective getting links in related blogs can booster your rankings for competitive keywords.
I have found blogging to be a very effective tool for getting your keywords indexed and ranked very quickly. I also like to use blogs for those golden double-header listings in the SERPs, preferably at the number 1 and 2 spots! That's where you get two listings from your site for a certain keyword on the first page, this I find, brings in a lot more traffic than a single listing.
In art there is something called the Golden Section, a perfect proportion that works magic into any painting or picture. It is an organic and natural effect that appears everywhere in our world. For webmasters, having your site listed 1 and 2 for your keywords has to be another form of the Golden Section, made especially for us.
In that same light, Organic SEO is a natural and effective way for webmasters to grow their links and rankings. Articles and blogs are two special tools we can use to further that natural growth. Create your own Golden Section and give the search engines something to talk about by trying Organic SEO. Build your links and rankings the natural way.
Your site's salvation is only a keystroke away!